Run a Referral Contest and Incentivize Sharing A tool like EmailHunter will help you to find the email addreses of specific thought-leaders or previous sharers of awesome content (like yours).Дў3. If they don't follow-back or the first strategy doesn't get a response, try a follow-up email.Use a tool like BuzzSumo to find people who have shared content similar to yours.I have as much success DMing my Followers with personalized outreach messages than I do cold-emailing them. These are the people who will probably recognize your name. Use a social media management tool like StatusBrew to search through your existing Twitter or Facebook Page Followers for a keyword relevant to your content.The three that work for me the best are theseвЂ¦ There are a few strategies for doing this. Well considered, targeted outreach to the right people who have shown interest in your content's subject matter before, shared other creator's content and are accessible - that's worth 10 random email addresses you bought from some sleazy website. Some say equal parts promotion and equal parts creation, some as much as 80% promotion. Prompt a Share through Keyword-Targeted OutreachД®very inbound marketer has a different assessment of the right ratio for how much time you should be investing in promotion. Do your homework before diving into social, or you'll regret it before you get a single Like.Дў2. In short, social media marketing isn't (and shouldn't be) so simple as 'throw everything we have at all the platforms and hope something sticks.' Despite the assumption that Tweeting 140 characters every few hours is all there is to it, you'd be wrong. How much time will you have to devote to grow on the platform, and what's the reach of your Facebook posts, anyway? But at the heart of it, it's a vanity metric and unless you're turning those fans into leads and customers, the whole thing isn't effecting your business' bottom line whatsoever.Д«ut before you can even get to that question, you need to ask yourself if Facebook even makes sense for your business. Sure, the number of Facebook Likes your Page has is an element of your brand's online footprint, and there's some reputation stuff there as well. These questions are the most important part of social media marketing, not 'how do I maximize the reach of my Facebook Post?' or 'how do I increase likes?' But which one will drive the most, is the quality of traffic worth it, and how much time do you have to devote? Of course social media can drive traffic to your website. Use Social Media Platforms that are Right for your Business IF I do all those things well (yes, it's a big 'IF') there's a possibility I can get this article to rank well for the search term 'How to Drive Traffic' on Google.ДЎ5. If I implement a few of the other content-related strategies in this article such as syndication, guest post linking, social media, etc.If I promote on the right platforms in a genuine way.If I approach the right influencers in the right way.if I provide serious value in a way readers can understand and immediately take action on.To ensure this article does well I need to devote as much time on promotion and outreach as I do to its creation. It takes a designer to add a back-end style and me (again) to add in-line CSS.ДЄnd that's just the creation of the content. It takes me (the author) several days to create, nonstop. There are very few which offer more than 50 actionable strategies and give relevant links on each so readers can take that strategy, learn more about it, and act on it immediately to grow their business.Д¬ontent like what you're reading now is an investment. For instance, there are many 'How to Drive Traffic' articles out there. 10x, Skyscraper content is loosely defined as content which goes above and beyond what's been written previously on a subject.

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